# Buyer Intent Table

The Buyer Intent Table records details about the modeled intent score of resolved website visitors. [Learn more about the buyer intent model here. ](/audience-studio/understanding-buyer-intent-score-on-the-untitled-platform.md)

| Column         | Description                                                                                       |
| -------------- | ------------------------------------------------------------------------------------------------- |
| tag\_id        | Unique ID for a singular Untitled Identity tag                                                    |
| hem            | Hashed email (SHA256) associated with a tag fire                                                  |
| lead\_category | Intent scoring categorization with the following values: 'hot', 'warm', 'nuetral', 'cool', 'cold' |


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