Visitors Table

The Visitors Table stores comprehensive information about individuals who have visited a website with the Untitled ID tag installed. B2B, B2C, and PTE records are consolidated in this table view. See table structure below.

Table Structure

Column	Description
hem	Hashed email (SHA256) associated with a tag fire
first_name	First name of matched record
last_name	Last name of matched record
business_email	Business email associated with the record
mobile_phone	Mobile number associated with the record
linkedin_url	LinkedIn URL for the record
personal_address	Personal address associated with the record
personal_address2	Personal address 2 associated with the record
personal_city	Personal address city
personal_state	Personal address state
personal_zip	Personal address zip
personal_zip4	Plus 4 extension of personal_zip (does not include personal_zip)
personal_email	The most observed personal email and match for the record
gender	Gender of record (M/F/U)
age_range	Age range of record (18-24, 25-34, 35-44, 45-54, 55-64, 65 and older)
married	Determination if the record is married (Y/N)
income_range	Income range of record
net_worth	Estimate of a households total financial assets minus liabilities. Assets include financial holdings such as deposit accounts, investments and home value. Liabilities include loans, mortgages and credit card debt
homeowner	Probabilistic and deterministic data set to capture home ownership (Y/N)
job_title	Job title associated with the record
seniority_level	Modeled seniority based on job title
department	Modeled department based on job title
professional_address	Business address
professional_address2	Business address 2
professional_city	Business address city
professional_state	Business address state
professional_zip	Business zip
professional_zip4	Plus 4 extension of professional_zip (does not include professional_zip)
company_name	Company name associated with job title
company_domain	Company domain associated with company name and business email
company_phone	Comma separated array of phone numbers associated with the company
company_sic	Semicolon separated array of SIC codes associated with the company
company_naics	Comma separated array of NAICS codes
company_address	Company address
company_city	Company address city
company_state	Company address state
company_zip	Company address zip
company_linkedin_url	Corporate LinkedIn URL
company_revenue	Revenue range of the company
company_employee_count	Range of employees based on observed employees
primary_industry	Primary industry associated with the company mapped to LinkedIn industries
business_email_validation_status	Valid is included if the email has been validated by an email service provider or null if validation is unavailable
business_email_last_seen	Unix timestamp of the last activity signal
personal_email_validation_status	Valid is included if the email has been validated by an email service provider or null if validation is unavailable
personal_email_last_seen	Unix timestamp of the last activity signal
last_updated	Unix timestamp of when the record was last updated
ip	IP address associated with the tag fire
un_processed_timestamp	Unix timestamp of when the record was processed
un_updated_timestamp	Unix timestamp of when the record was last updated
record_uuid	A uuid for each record in the table

Age Range Values

18-24
25-34
35-44
45-54
55-64
65 and older

Income Range Values

Less than $20,000
$20,000 to $44,999
$45,000 to $59,999
$60,000 to $74,999
$75,000 to $89,999
$90,000 to $119,999
$120,000 to $149,999
$150,000 to $199,999
$200,000 to $249,999
$250,000+

Net Worth Values

Less than -$20,000
-$20,000 to -$2,500
-$2,499 to $2,499
$2,500 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 to $249,999
$250,000 to $374,999
$375,000 to $499,999
$500,000 to $749,999
$750,000 to $999,999
More than $1,000,000

Seniority Level Values

CXO
VP
Director
Manager
Staff

Department Values

Administrative
Community And Social Services
Education
Engineering
Executive
Finance
Government
Health Services
Human Resources
Information Technology
Legal
Marketing
Media And Communications
Military And Protective Services
Operations
Product Management
Real Estate
Sales

Company Revenue Values

0
Under 1 Million
1 Million to 5 Million
5 Million to 10 Million
10 Million to 25 Million
25 Million to 50 Million
50 Million to 100 Million
100 Million to 250 Million
250 Million to 500 Million
500 Million to 1 Billion
1 Billion and Over

Company Employee Count Values

0
1 to 10
11 to 25
26 to 50
51 to 100
101 to 250
251 to 500
501 to 1000
1001 to 5000
5001 to 10000
10000+

Primary Industry Values

Accounting
Advertising Services, Marketing Services
Airlines And Aviation
Alternative Dispute Resolution
Alternative Medicine
Animation
Appliances, Electrical, And Electronics Manufacturing
Architecture And Planning
Armed Forces
Artists And Writers
Automation Machinery Manufacturing
Automotive
Aviation And Aerospace Component Manufacturing
Banking
Beverage Manufacturing
Biotechnology
Book And Periodical Publishing
Broadcast Media Production And Distribution
Building Construction
Business Consulting And Services
Capital Markets
Chemical Manufacturing
Civic And Social Organizations
Civil Engineering
Commercial Real Estate
Computer And Network Security
Computer Games
Computer Hardware Manufacturing
Computer Networking
Computer Networking Products
Computers And Electronics Manufacturing
Consumer Electronics
Consumer Goods
Consumer Services
Cosmetics
Dairy Product Manufacturing
Defense And Space Manufacturing
Design Services
Education Administration Programs
E-Learning
Entertainment Providers
Environmental Services
Events Services
Executive Offices
Facilities Services
Farming
Financial Services
Fine Art
Fisheries
Food And Beverage Manufacturing
Food And Beverage Services
Freight And Package Transportation
Fundraising
Furniture And Home Furnishings Manufacturing
Gambling Facilities And Casinos
Glass, Ceramics And Concrete Manufacturing
Government Administration
Government Relations Services
Health, Wellness And Fitness
Higher Education
Hospitality
Hospitals And Health Care
Human Resources Services
Individual And Family Services
Industrial Machinery Manufacturing
Insurance
International Affairs
International Trade And Development
Internet
Investment Banking
Investment Management
It Services And It Consulting
Judiciary
Law Enforcement
Law Practice
Leasing Non-Residential Real Estate
Legal Services
Legislative Offices
Libraries
Logistics And Supply Chain
Machinery
Machinery Manufacturing
Manufacturing
Maritime Transportation
Market Research
Mechanical Or Industrial Engineering
Medical Equipment Manufacturing
Medical Practices
Mental Health Care
Military
Mining
Motion Pictures And Film
Motor Vehicle Manufacturing
Movies, Videos, And Sound
Museums, Historical Sites, And Zoos
Musicians
Nanotechnology Research
Newspaper Publishing
Newspapers
Nonprofit Organization Management
Non-Profit Organizations
Oil And Gas
Online Audio And Video Media
Outsourcing And Offshoring Consulting
Packaging And Containers Manufacturing
Paper And Forest Product Manufacturing
Personal Care Product Manufacturing
Pharmaceutical Manufacturing
Philanthropic Fundraising Services
Photography
Plastics Manufacturing
Political Organizations
Primary And Secondary Education
Printing Services
Professional Training And Coaching
Program Development
Public Policy Offices
Public Relations And Communications Services
Public Safety
Railroad Equipment Manufacturing
Ranching
Real Estate
Recreational Facilities
Religious Institutions
Renewable Energy Semiconductor Manufacturing
Renewables & Environment
Research
Restaurants
Retail
Retail Apparel And Fashion
Retail Art Supplies
Retail Groceries
Retail Luxury Goods And Jewelry
Retail Office Equipment
Security And Investigations
Semiconductor Manufacturing
Shipbuilding
Software Development
Spectator Sports
Sporting Goods Manufacturing
Sports
Strategic Management Services
Supermarkets
Technology And Information
Telecommunications
Textile Manufacturing
Think Tanks
Tobacco Manufacturing
Translation And Localization
Transportation, Logistics, Supply Chain And Storage
Transportation/Trucking/Railroad
Travel Arrangements
Truck Transportation
Utilities
Venture Capital And Private Equity Principals
Veterinary Services
Warehousing And Storage
Wellness And Fitness Services
Wholesale
Wholesale Building Materials
Wholesale Import And Export
Wine And Spirits
Wireless Services
Writing And Editing