# Tips & Tricks

Welcome to Untitled! Below are some ways you can make the most of your Untitled ID Tag results by activating your data to Klaviyo and other platforms.

Follow the step-by-step guide below to get started!

### Instructions <a href="#howtoactivateyourvisitordata-instructions" id="howtoactivateyourvisitordata-instructions"></a>

#### **Build Hidden Shopper Lists for Klaviyo Campaigns** <a href="#howtoactivateyourvisitordata-buildhiddenshopperlistsforklaviyocampaigns" id="howtoactivateyourvisitordata-buildhiddenshopperlistsforklaviyocampaigns"></a>

Quickly connect your Shopify data to Untitled and dedupe tag results against your existing Shopify profiles. Follow the steps below to build hidden shopper lists for your next Klaviyo campaign:

1. **Connect Shopify Data to Untitled**: Start by integrating your Shopify store with Untitled. This will allow you to match your Shopify users to the Untitled ID visitor data. In your Untitled account, navigate to **Sources** > **Connect a source** and search Shopify. Follow the connection instructions provided and allow for 24 hours for your first historical data sync to complete.

2. **Dedupe Visitor Data Against Shopify Users**: Untitled enrichment allows you to integrate your first and third-party data in order to identify and exclude visitors that already exist in your Shopify customer database. Navigate to the **Visitor table** page and apply the following filters to the table to isolate your net new leads:
   1. Source → Shopify
   2. Filters → Exclude Shopify Matches

3. **Export and Send Email Blast**: Once you have refined your list, export the results and load into Klaviyo. For insight on how to upload lists to Klaviyo, follow the steps provided on [<mark style="color:red;">this guide</mark>](https://docs.untitledfirm.com/space/KB/634716164/How+to+Upload+Visitor+Data+to+Klaviyo). From there, you can create a personalized email campaign and send it to net new shoppers. To boost engagement, try offering a discount code for first-time purchases.

#### **Create Custom Audiences Across Social Media Campaigns** <a href="#howtoactivateyourvisitordata-createcustomaudiencesacrosssocialmediacampaigns" id="howtoactivateyourvisitordata-createcustomaudiencesacrosssocialmediacampaigns"></a>

Due to iOS14 roll outs, the majority of the visitors resolved through the Untitled ID Tag are not usually captured by traditional marketing tags. Follow the steps below to create and load custom audiences to Meta, TikTok, Twitter and other social media platforms:

1. **Prepare Your Lists:** Export both the B2C and PTE lists generated from the tag.
2. **Import as a Custom Audience:** Import these lists as custom audiences into platforms such as Facebook Meta, TikTok, Twitter, etc
3. **Generate Lookalike Audiences**: Custom Audiences generated through Untitled serve as an excellent foundation for creating high-performing lookalike audiences. Once you upload a custom audience to Meta, for example, this list is a great base for creating your lookalike audiences.

#### **B2B Prospecting** <a href="#howtoactivateyourvisitordata-b2bprospecting" id="howtoactivateyourvisitordata-b2bprospecting"></a>

Unlock B2B opportunities and conduct targeted outreach by leveraging the robust set of company attributes provided by the Untitled ID Tag:

1. **Select the B2B File Type**: Navigate to the **Visitor table** page and select the **B2B file type**

2. **Filter Company Attributes based on ICP:** Utilize the robust set of company attributes provided by Untitled Enrichment to filter through B2B prospect lists based on your Ideal Customer Profile (ICP).

#### **Direct Mail Campaigns** <a href="#howtoactivateyourvisitordata-directmailcampaigns" id="howtoactivateyourvisitordata-directmailcampaigns"></a>

Explore the potential of direct mail campaigns using personal addresses collected through the B2C list:

1. **Personalized Outreach through the B2C List:** Export your B2C list and leverage the personal addresses of your website visitors to run direct mail campaigns.
2. **Validate Recipient Engagement with QR Codes:** Track engagement by including QR codes on direct mail pieces, driving recipients to your website for further interaction.

Through Untitled, run every campaign with accurate and valuable visitor data. Follow this guide to explore different methods of utilizing your leads, and make the most of Untitled ID to drive engagement, conversions, and growth. If you have any questions or would like additional recommendations, please contact our support team!


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