Use an Untitled Audience as an auto-updating Customer List within Google Ads, retargeting visitors to your site on search, display, and video across the web.
Destination Overview
Google Ads is a leading ad platform to reach customers with search, display, and video ads across the internet, often using audience data provided by Google. Using Untitled, though, you can capture your own website visitor data and use that to target potential customers more efficiently and with more control.
This guide will walk you through how to link a Google Ads Customer List with a Google Sheet that is populated with your Untitled Audience.
Prerequisites
To connect your Untitled Audience to your Google Ads account, you will need:
