# Cookies & Storage Overview

## Tag Script & Structure

The Untitled Tag is implemented by placing the following script on a website:

```
<script async src="https://tag.getuntitled.ai/{client-tag-name}"></script>
```

**Structure Notes:**

* `{client-tag-name}` is a unique identifier assigned to each customer implementation.
* The script loads asynchronously to avoid blocking page rendering.
* The tag may dynamically load additional resources required for identity resolution, session management, and activation.
* No directly identifiable personal information is stored within the script itself.

**Data Collected:**

* Cookie ID(s)
* JSON header (including IP address, user agent, etc)
* Page URLs (tag fire and referring page) - including UTM variables

***

## Provider Tags

The Untitled Tag may be served from the following domains:

* `https://tag.getuntitled.ai/{client-tag-name}`
* `https://tag.trovo-tag.com`

***

## Overview

When installed, the Untitled Tag may create:

* First-party HTTP cookies
* Third-party HTTP cookies (via integrated advertising platforms)
* HTML Local Storage entries

These technologies support identity resolution, audience building, measurement, and activation use cases.

***

## First-Party Storage (Untitled)

### 1. `tuid`

**Provider:** Untitled LLC (served via `.a.usbrowserspeed.com`) \
**Type:** HTTP Cookie\
**Example Value:** `893d11ee-c981-4850-9b6b-1f83069303bc`\
**Maximum Storage Duration:** 1 year

**Purpose:**\
Used to identify website visitors for marketing and audience-building purposes. This identifier enables:

* Recognition of new visitors and returning visitors
* Audience segmentation
* Measurement and attribution support
* Activation across permitted media destinations

This cookie does not store directly identifiable personal information.

***

### 2. `id_tag_session_id`

**Provider:** Untitled (`tag.getuntitled.ai`)\
**Type:** HTML Local Storage\
**Storage Duration:** Persistent (until manually cleared or overwritten)

**Purpose:**\
Stores a session identifier used to manage and associate activity within a browsing session.

***

### 3. `id_tag_session_last_activity`

**Provider:** Untitled (`tag.getuntitled.ai`)\
**Type:** HTML Local Storage\
**Storage Duration:** Persistent (until manually cleared or overwritten)

**Purpose:**\
Tracks the timestamp of the user’s last recorded activity to help manage session logic and tag behavior.

***

## Third-Party Cookies

The Untitled Tag may integrate with approved demand-side platforms and advertising exchanges. These partners may set cookies in connection with advertising activation and for audience use in our native DSP.

### 4. `bito`

**Provider:** bidr.io\
**Partner Service:** Beeswax\
**Type:** HTTP Cookie\
**Example Value:** `AAAd107TLAQAAABk99Zzcw`\
**Maximum Storage Duration:** 13 months

**Purpose:**\
Sets a unique identifier for the visitor that enables third-party advertisers to deliver relevant advertisements through the Untitled DSP. This identifier supports real-time bidding and programmatic advertising functionality.

***

### 5. `bitoIsSecure`

**Provider:** bidr.io\
**Partner Service:** Beeswax\
**Type:** HTTP Cookie\
**Example Value:** `ok`\
**Maximum Storage Duration:** 13 months

**Purpose:**\
Indicates whether the user’s connection is secure and supports the delivery of relevant advertising content via real-time bidding infrastructure through the Untitled DSP.

***

### 6. <kbd>checkForPermission</kbd>&#x20;

**Provider:** bidr.io\
**Partner Service:** Beeswax\
**Type:** HTTP Cookie\
**Example Value:** `ok`\
**Maximum Storage Duration:** Persistent (until manually cleared or overwritten)

**Purpose:**\
Indicates whether the user’s connection is secure and supports the delivery of relevant advertising content via real-time bidding infrastructure through the Untitled DSP.

***

## Legal & Compliance Notes

* Storage duration may vary depending on browser policies and user settings.
* Users may clear cookies or local storage at any time through browser settings.
* These identifiers are pseudonymous and do not directly store names, email addresses, or other directly identifiable personal information.
* Websites deploying the Untitled Tag are responsible for [ensuring appropriate consent mechanisms](/misc/privacy-and-consent-management.md) (e.g., cookie banners) are implemented in accordance with applicable laws such as GDPR and CCPA.

***

## Console Errors & Troubleshooting

### 400 Bad Request Errors from International Traffic

**Issue:**\
You may observe `400 Bad Request` errors in browser console logs associated with the Untitled ID Tag.

**Cause:**\
The Untitled ID Tag is restricted to fire exclusively within North America (United States and Canada).&#x20;

{% hint style="info" %}
**For clarity, US-based visitors are the only visitor identites we're able to resolve via the identity graph in North America.**
{% endhint %}

If the tag is implemented without geographic filtering, it will still attempt to execute for all visitors. When traffic originates from outside North America, the request is intentionally rejected, resulting in a `400 Bad Request` response in the console.

This behavior is expected and does not indicate a malfunction.

During testing, this issue is most commonly observed when:

* The website is accessed from outside the U.S. or Canada
* A VPN routes traffic through a non–North American location

Because of this geographic restriction, the issue can be difficult to replicate unless testing from an international IP address.

To reproduce the error while testing from a U.S.-based location, use a VPN and route your connection through a location outside of North America.

***

### Impact

* No data is collected for visitors outside North America
* North American traffic continues to function normally
* The error appears only in developer console logs
* There is no visible site disruption

The Untitled Tag loads asynchronously, meaning it does not block page rendering. As a result:

* **There is minimal to no performance impact**
* Page load times are not materially affected
* No front-end functionality is disrupted

***

### Resolution Options

You may choose one of the following approaches:

#### Option A: Apply Geographic Firing Rules (Recommended)

Deploy the tag via Google Tag Manager (or equivalent tag management system) with a trigger that restricts firing to U.S.-based (or North American) traffic.

This prevents the tag from attempting to execute for unsupported regions and eliminates console errors.

#### Option B: Reinstall and Disregard the Error

Reinstall the tag directly on the site and disregard the console error.

In this case:

* The error will only appear for international traffic
* North American data collection will resume immediately
* The console message can be safely ignored

For most U.S.-focused businesses, international traffic typically represents a minority of total sessions. You can confirm the percentage of international visitors using Google Analytics or a comparable analytics platform ahead of installation.


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