Key Terminology

Concepts you'll come across in the Untitled Dashboard and Knowledge Base.

Audience

A filtered and saved subset of the Visitor Table. Filters can be applied on demographic information and activity on your website.

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Buyer Intent Model

A custom "grading" model that generates a temperature for each of your website visitors, ranging from "Hot" to "Cold" based on their website activity. Learn more about the Buyer Intent Model.

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DSP

Demand Side Platform. Software platform that helps advertisers purchase digital real estate to place their ads. A DSP can also help target advertisements and track the ad performance.

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First Party Data

Data collected directly by you about your users, which can include name, email, phone number, purchase history, and more.

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ICP

Ideal Customer Profile. A subset of your Visitor Table that shares the most attributes with your existing customers, based on customer data from your Sources. This is an AI-generated list of high-potential customers.

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Resolution

A record of a visitor to your website that Untitled has identified. This always contains an email address, and often includes more information like name, workplace, location, age range, gender, and activity on your site.

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Retargeting

Targeting a website visitor who has already shown interest in your brand or products, typically with an ad tailored to their previous behavior on your website.

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Second Party Data

Data that you acquire through partnerships; another company’s First Party Data that you use. This is what the Untitled ID Tag offers: enrichment of your First Party Data.

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Source

An existing source of customer information that you own. Syncing a source to Untitled prevents duplication of records and can help train Untitled about what attributes your existing customers share, enabling better modeling of buyer intent and ideal customer profiles.

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Tag

A snippet of Javascript that you install on your website that enables Untitled to identify previously-anonymous site visitors.

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Third Party Data

Data that is aggregated and sold to others, without any direct contact between the party collecting and the party using the data.

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Visitor Table

The full list of resolutions, or site visitors, that Untitled has identified. Automatically filtered into B2B, B2C, and PTE visitors.