> For the complete documentation index, see [llms.txt](https://docs.getuntitled.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.getuntitled.ai/product-overview/untitled-id-tag/visitor-dataset-features/plain-text-email-pte-data-points.md).

# Plain Text Email (PTE) Data Points

<table data-full-width="false"><thead><tr><th>Column</th><th>Description</th></tr></thead><tbody><tr><td>HEM</td><td>Hashed email (sha256 lowercase)</td></tr><tr><td>EMAIL_ADDRESS_LC</td><td>Plain Text match of HEM from visit</td></tr><tr><td>ACTIVITY_DATE</td><td>Max date of Tag fire for period processed</td></tr><tr><td>PROCESSED_DATE</td><td>Date stamp of match process</td></tr><tr><td>EVENT_DATE</td><td>Timestamp (Date/Time) of the tag fire to the millisecond in UTC</td></tr><tr><td>IP_ADDRESS</td><td>IP address associated with the tag fire</td></tr><tr><td>PARTNER_ID</td><td>PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency)</td></tr><tr><td>AGENCY_ID</td><td>AID provisioned by Untitled for Agency</td></tr><tr><td>UNIX_TIMESTAMP</td><td>Unix version of EVENT_DATE</td></tr><tr><td>JSON_HEADERS</td><td>JSON Header from the tag fire</td></tr><tr><td>REF_URL</td><td>Reference URL of the tag fire; last page visited</td></tr><tr><td>REFERER_URL</td><td>URL visited prior to the tag fire (when available), URL the visitor came from</td></tr></tbody></table>


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