Plain Text Email (PTE) Data Points

Column	Description
HEM	Hashed email (sha256 lowercase)
EMAIL_ADDRESS_LC	Plain Text match of HEM from visit
ACTIVITY_DATE	Max date of Tag fire for period processed
PROCESSED_DATE	Date stamp of match process
EVENT_DATE	Timestamp (Date/Time) of the tag fire to the millisecond in UTC
IP_ADDRESS	IP address associated with the tag fire
PARTNER_ID	PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency)
AGENCY_ID	AID provisioned by Untitled for Agency
UNIX_TIMESTAMP	Unix version of EVENT_DATE
JSON_HEADERS	JSON Header from the tag fire
REF_URL	Reference URL of the tag fire; last page visited
REFERER_URL	URL visited prior to the tag fire (when available), URL the visitor came from