# Creative Specifications for DSP Campaigns ## What This Article Covers This article outlines the creative requirements and supported specifications for advertising campaigns launched through the Untitled Demand-Side Platform (DSP). The Untitled DSP supports three primary advertising formats: * Connected TV (CTV) and OTT Video * Streaming Audio * Display Advertising Each format has specific file requirements to ensure compatibility across programmatic exchanges and publisher inventory. *** ## CTV & OTT Video Specifications Connected TV campaigns run across streaming platforms and smart TV environments. Video creatives must meet the following requirements to ensure proper delivery across supported inventory. #### Supported Video Lengths | Length | Notes | | ---------- | -------------------------------------- | | 15 seconds | Standard short-form CTV ad | | 30 seconds | Most common CTV format | | 60 seconds | Supported by some streaming publishers | Most CTV placements are **non-skippable**. *** #### Video File Requirements | Specification | Requirement | | ----------------- | --------------------------- | | File Format | .MP4 (preferred) | | Video Codec | H.264 / AVC | | Audio Codec | AAC | | Resolution | 1920 × 1080 minimum | | Aspect Ratio | 16:9 | | Frame Rate | 23.98, 25, 29.97, or 30 fps | | Scan Type | Progressive | | Maximum File Size | 500 MB | 4K video files are accepted if available, though most inventory serves **Full HD video**. *** #### Recommended Best Practices To ensure optimal playback across streaming environments: * Introduce branding early in the ad * Avoid excessive compression * Maintain clear audio levels for television playback * Export using high-quality encoding settings *** ## Audio Advertising Specifications Audio campaigns allow advertisers to reach audiences across music streaming platforms, podcasts, and digital radio environments. *** #### Supported Audio Lengths | Ad Type | Supported Length | | ---------------------- | --------------------- | | Standard Streaming Ads | 15 or 30 seconds | | Podcast Placements | 30, 60, or 90 seconds | Audio files must match the specified duration exactly. *** #### Audio File Requirements | Specification | Requirement | | ----------------- | ------------------------ | | File Format | .MP3 (preferred) or .WAV | | Bitrate | 192 kbps or higher | | Sample Rate | 44.1 kHz | | Channels | Stereo | | Maximum File Size | 5 MB | *** #### Audio Loudness Standard Audio creatives should be normalized between: **-16 LUFS and -20 LUFS** This ensures consistent playback levels across streaming platforms. *** #### Companion Banner (Optional) Some audio placements support **companion display banners**. If used, advertisers must provide: * Companion banner creative * Destination URL *** ## Display Advertising Specifications Display advertising campaigns run across publisher websites and programmatic exchanges using standard banner formats. ### Supported File Formats Display creatives may be uploaded in the following formats: * JPG * PNG * GIF Both **static and animated GIF creatives** are supported. *** ### File Size Recommendations Display creatives should be **150 KB or smaller whenever possible** to ensure fast rendering across publisher environments and maximize delivery opportunities. *** ## Priority Banner Ad Size Specifications When preparing display creatives, the following banner sizes should be prioritized. These formats provide the **broadest coverage across available inventory and devices.** #### Banner Size Specifications & Placement Notes | Size | Name | Notes | | ------- | ------------------- | ----------------------------------------------------------------- | | 300×250 | Medium Rectangle | \***Works across mobile and desktop**; extremely common placement | | 320×50 | Mobile Leaderboard | Ideal for mobile phone placements | | 300×50 | Mobile Banner | Lightweight mobile variant | | 320×100 | Large Mobile Banner | Offers better visibility on phones | | 160×600 | Wide Skyscraper | Vertical sidebar placement | | 300x600 | Half Page | High-impact branding unit | | 728X90 | Leaderboard | Top or bottom of web pages | | 970×250 | Billboard | Premium large-format placement | | 970×90 | Large Leaderboard | High-impact top-of-page placement | {% hint style="info" %} **Note:** The **300×250 Medium Rectangle** is the most widely supported display format across exchanges and is required for your campaign to serve out successfully. {% endhint %} #### Visual Display Ad Specs - Size Reference
*** ### Animated GIF Requirements If animated GIF creatives are used: * Maximum animation duration: **30 seconds** * Animation must **stop after 30 seconds** * Frame rate must be **below 5 frames per second** {% hint style="info" %} Animated GIFs should have the same banner size specifications listed above. {% endhint %} These requirements ensure compatibility across programmatic exchanges. *** ### Click-Through URL All display creatives must include a **destination URL** that users will be directed to when clicking the ad. This should be the landing page associated with the campaign. #### UTM Codes (Encouraged) UTM Codes can be generated and added to your click-through URL for visibility in your Untitled visitor table, Google Analytics views or preffered attribution platform. You can generate a UTM code using Google’s [Campaign URL Builder](https://ga-dev-tools.google/campaign-url-builder/). *** ### HTML5 Display Ads HTML5 creatives are supported within the Untitled DSP. Because HTML5 creatives often require additional configuration, advertisers should contact their **Customer Success Manager** for submission instructions and setup guidance.