Untitled DSP Ad Exchange and Inventory Access

The Untitled DSP provides access to a broad range of programmatic advertising inventory across web, mobile app, native, online video, connected TV (CTV), and digital audio environments.

Inventory is made available through the ad exchanges and supply-side platforms (SSPs) listed below. Availability varies by exchange and inventory type, as shown in the table.

Supported Inventory Types

• Web: Display and video inventory across desktop and mobile websites.

• Mobile App: In-app display and video inventory.

• Native: Native placements designed to match the look and feel of the surrounding publisher experience. Native availability is identified separately for desktop and mobile web.

• Video: Digital video inventory across supported web, mobile app, and streaming environments.

• CTV: Connected TV inventory delivered through internet-connected televisions and streaming devices.

• Audio: Digital audio inventory, including supported streaming audio placements.

Ad Exchange and Inventory Availability

In the table below, Yes indicates that the exchange supports the corresponding inventory type through the Untitled DSP. Blank cells indicate that the inventory type is not listed as available through that exchange.

Important Availability Notes

• Exchange access does not guarantee that inventory will be available for every campaign. Supply can vary based on geography, audience, device, creative format, bid strategy, publisher eligibility, and campaign settings.

• CTV and audio inventory require compatible creative assets and campaign configurations.

• Exchanges marked Deactivated are included for reference because they appear in the source inventory list, but they should not be treated as currently available buying channels. They may reactivate at any time.

• Exchange names, integrations, and supported formats may change over time as supply relationships and platform capabilities evolve.

For help confirming inventory availability for a specific campaign, contact the Untitled team with the campaign geography, audience, channel, and creative format.

Ad Exchange or SSP	Status	Web (Desktop)	Web (Mobile)	Mobile App	Native (Desktop)	Native (Mobile)	Video	CTV	Audio
33Across	Available	Yes	Yes				Yes
AdPrime	Available	Yes	Yes	Yes			Yes
Adform	Available	Yes	Yes	Yes			Yes
Adswizz	Available	Yes	Yes	Yes
Amazon	Available	Yes	Yes	Yes			Yes
Axonix	Available	Yes	Yes	Yes			Yes
Beachfront	Available	Yes	Yes	Yes			Yes
Connatix	Available	Yes	Yes	Yes			Yes
Criteo	Deactivated	Yes	Yes	Yes			Yes
Criteo Commerce Grid	Available	Yes	Yes	Yes			Yes
Digital Turbine (Inneractive)	Available			Yes			Yes
Equativ (Smart AdServer)	Available	Yes	Yes	Yes			Yes
Freewheel (Stickyads.tv)	Available	Yes	Yes	Yes			Yes	Yes
Google AdX	Available	Yes	Yes	Yes	Yes	Yes	Yes	Yes
GumGum	Available	Yes	Yes	Yes			Yes
Improve Digital	Available	Yes	Yes	Yes			Yes
Index Exchange	Available	Yes	Yes	Yes			Yes
Inmobi	Available	Yes	Yes	Yes			Yes
LoopMe	Available	Yes	Yes	Yes			Yes
Magnite CTV (Telaria)	Available	Yes	Yes	Yes			Yes	Yes
Magnite DV+ (Rubicon)	Available	Yes	Yes	Yes			Yes	Yes
Microsoft Monetize SSP	Available	Yes	Yes	Yes			Yes
Nexstar Digital	Available	Yes	Yes	Yes			Yes
Ogury	Available	Yes	Yes	Yes			Yes
OpenX	Available	Yes	Yes	Yes			Yes
Outbrain	Available	Yes	Yes	Yes			Yes
Ozone	Available	Yes	Yes				Yes
PilotX	Available	Yes	Yes	Yes			Yes
Proper Media	Available	Yes	Yes				Yes
PubMatic	Available	Yes	Yes	Yes			Yes
PulsePoint	Available	Yes	Yes	Yes			Yes
RichAudience	Available	Yes	Yes	Yes			Yes
Seedtag	Available	Yes	Yes				Yes
Sharethrough	Available	Yes	Yes	Yes	Yes	Yes	Yes
Siprocal (formerly Column6)	Available			Yes			Yes
Smaato	Available	Yes	Yes	Yes			Yes
Sovrn (FMX)	Available	Yes	Yes	Yes			Yes
SpringServe	Available	Yes	Yes	Yes			Yes
TheViewPoint	Available	Yes	Yes	Yes			Yes
TripleLift	Available	Yes	Yes	Yes	Yes	Yes	Yes
Triton	Available								Yes
Tubi	Available	Yes	Yes	Yes			Yes	Yes
Unity	Available			Yes			Yes
UnrulyX	Available						Yes
Verve	Available	Yes	Yes	Yes			Yes
Yieldlab	Available						Yes

Exchange-Level Targeting

Exchange-level targeting may be used when supported by the campaign configuration. In most cases, enabling broader access across eligible exchanges provides the DSP with more opportunities to reach the intended audience and optimize campaign delivery and bidding unit economics.

Publisher and Placement Availability

Access to an exchange does not necessarily include every publisher or placement available through that exchange. Inventory availability depends on the supply offered through the exchange, campaign eligibility, targeting criteria, deal terms, and platform controls.

Private Marketplace and Preferred Deals

Private marketplace and preferred deal availability depends on the exchange, publisher, and campaign requirements. Contact the Untitled team if your campaign requires access to a specific publisher, private marketplace, or preferred deal.

Maintaining Current Exchange Information

This article reflects the exchange and inventory access documented in Untitled’s current inventory list. Because programmatic supply relationships and supported formats can change over time, confirm any time-sensitive or campaign-specific inventory requirements with the Untitled team.