Untitled DSP FAQ
Answers to frequently asked questions for advertisers using the Untitled DSP.
What This Article Covers
This article answers common questions about how campaigns operate within the Untitled Demand-Side Platform (DSP), including pricing, media buying mechanics, targeting capabilities, and campaign requirements.
How Does the Pricing Model Work?
Untitled operates on a transparent 20% media markup.
This markup covers:
Platform access
Exchange connectivity
Campaign infrastructure
Reporting and campaign delivery
Example
If a campaign budget is $10,000:
Approximately $8,000 is deployed directly into media inventory
Approximately $2,000 covers the Untitled platform fee
This structure ensures the majority of campaign budgets are deployed directly toward media impressions.
What Do CPMs Cost?
CPMs (Cost Per Thousand Impressions) are determined in real time through the programmatic advertising auction.
Pricing depends on several factors, including:
Publisher floor prices
Available inventory supply
Advertiser demand in the exchange
Targeting parameters
These rates represent the wholesale market pricing available through major programmatic exchanges and streaming platforms.
In Simple Terms
Untitled advertisers set the maximum CPM bid they are willing to pay for an impression (be it CTV, OTT, Audio or Display inventory).
If the bid wins the auction, the ad is served.
Because pricing is determined by auction dynamics, CPMs can fluctuate based on market conditions and inventory availability.
What Are Payment Terms?
Media budgets must be prepaid before campaigns can launch.
When a campaign is created:
The media budget is funded in advance.
Funds are held on deposit.
Campaign delivery begins once the budget is available.
This ensures campaigns can run without interruption during delivery.
Do You Have Campaign Minimums?
Yes.
The minimum campaign budget is $1,000.
There is no required campaign duration, meaning budgets can be deployed across any campaign timeframe.
Examples include:
$1,000 campaign running over 30 days
$1,000 campaign running over 90 days
Larger budgets deployed over shorter periods
Campaign pacing can be adjusted depending on advertiser objectives.
What Targeting Options Are Available?
The Untitled DSP supports a range of targeting options to help advertisers reach relevant audiences.
These include:
First-party audiences built within the Untitled platform
Website visitor retargeting via the Untitled ID Tag
CRM and customer list uploads
Intent topic audiences and interest targeting
Geographic targeting
Device and platform targeting
Contextual targeting
Targeting strategies can be combined depending on campaign goals.
Can I Use My Own Audience Data?
Yes.
Advertisers can activate first-party audience data directly within the Untitled DSP.
Common sources include:
Audiences from your Audience Studio Library
CRM customer lists
Email marketing platforms
Website visitor audiences
Customer and lead databases
Because the DSP is a native module within the Untitled platform, audiences built in Audience Studio can be activated directly into programmatic campaigns. Advertisers can also upload CSV audience files into the Audience Library and use those segments for activation within the Untitled DSP
What Reporting Is Available?
Campaign performance reporting is available directly within the Untitled platform. Reporting views can be filtered by campaign and line item dimensions as well as date dimensions. Creative-level reporting is coming soon.
Standard reporting metrics include:
Impressions delivered
Reach and frequency
Click-through rate (CTR)
Video completion rate (VCR) for CTV campaigns
Spend and pacing
Campaign delivery by inventory source
Reporting dashboards allow advertisers to monitor campaign performance and delivery while campaigns are active.
How Long Does It Take to Launch a Campaign?
Campaign launch timelines depend on creative readiness and campaign setup.
In most cases:
Campaign setup can be completed same-day, but typical within 1–2 business days
Campaigns can begin delivering shortly after creative approval and media budget funding
Providing creative assets and targeting details in advance helps accelerate campaign launch timelines. You may upload creatives directly into the Creative Asset Library in the Untitled Platform.
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