# Untitled DSP FAQ

### What This Article Covers

This article answers common questions about how campaigns operate within the Untitled Demand-Side Platform (DSP), including pricing, media buying mechanics, targeting capabilities, and campaign requirements.

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## How Does the Pricing Model Work?

Untitled operates on a **transparent 20% media markup**.

This markup covers:

* Platform access
* Exchange connectivity
* Campaign infrastructure
* Reporting and campaign delivery

#### Example

If a campaign budget is **$10,000**:

* Approximately **$8,000 is deployed directly into media inventory**
* Approximately **$2,000 covers the Untitled platform fee**

This structure ensures the majority of campaign budgets are deployed directly toward media impressions.

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## What Do CPMs Cost?

CPMs (Cost Per Thousand Impressions) are determined in **real time through the programmatic advertising auction**.

Pricing depends on several factors, including:

* Publisher floor prices
* Available inventory supply
* Advertiser demand in the exchange
* Targeting parameters

These rates represent the **wholesale market pricing available through major programmatic exchanges and streaming platforms**.

#### In Simple Terms

Untitled advertisers set the **maximum CPM bid** they are willing to pay for an impression (be it CTV, OTT, Audio or Display inventory).

If the bid wins the auction, the ad is served.

Because pricing is determined by auction dynamics, CPMs can fluctuate based on market conditions and inventory availability.

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## What Are Payment Terms?

Media budgets must be **prepaid before campaigns can launch**.

When a campaign is created:

1. The media budget is funded in advance.
2. Funds are held on deposit.
3. Campaign delivery begins once the budget is available.

This ensures campaigns can run without interruption during delivery.

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## Do You Have Campaign Minimums?

Yes.

The **minimum campaign budget is $1,000**.

There is **no required campaign duration**, meaning budgets can be deployed across any campaign timeframe.

Examples include:

* $1,000 campaign running over 30 days
* $1,000 campaign running over 90 days
* Larger budgets deployed over shorter periods

Campaign pacing can be adjusted depending on advertiser objectives.

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## What Targeting Options Are Available?

The Untitled DSP supports a range of targeting options to help advertisers reach relevant audiences.

These include:

* First-party audiences built within the Untitled platform
* Website visitor retargeting via the Untitled ID Tag
* CRM and customer list uploads
* Intent topic audiences and interest targeting
* Geographic targeting
* Device and platform targeting
* Contextual targeting

Targeting strategies can be combined depending on campaign goals.

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## Can I Use My Own Audience Data?

Yes.

Advertisers can activate **first-party audience data** directly within the Untitled DSP.

Common sources include:

* Audiences from your Audience Studio Library
* CRM customer lists
* Email marketing platforms
* Website visitor audiences
* Customer and lead databases

Because the DSP is a native module within the Untitled platform, audiences built in **Audience Studio** can be activated directly into programmatic campaigns. Advertisers can also upload **CSV audience files** into the **Audience Library** and use those segments for activation within the Untitled DSP

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## What Reporting Is Available?

Campaign performance reporting is available directly within the Untitled platform. Reporting views can be filtered by campaign and line item dimensions as well as date dimensions. Creative-level reporting is coming soon.  

Standard reporting metrics include:

* Impressions delivered
* Reach and frequency
* Click-through rate (CTR)
* Video completion rate (VCR) for CTV campaigns
* Spend and pacing
* Campaign delivery by inventory source

Reporting dashboards allow advertisers to monitor campaign performance and delivery while campaigns are active. 

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## How Long Does It Take to Launch a Campaign?

Campaign launch timelines depend on creative readiness and campaign setup.

In most cases:

* Campaign setup can be completed same-day, but typical within **1–2 business days**
* Campaigns can begin delivering shortly after creative approval and media budget funding

Providing creative assets and targeting details in advance helps accelerate campaign launch timelines. You may upload creatives directly into the Creative Asset Library in the Untitled Platform.