Untitled Demand Side Platform (DSP)

Stream on Hulu, Peacock, Max, Prime Video, Google Adx, Disney+, and every major display exchange with the Audiences you’ve already built.

Demand Side Platform Overview

A DSP is the interface where advertisers can bid on media inventory (digital real estate) programmatically and manage advertising campaigns that run on that inventory. You, as the advertiser, log in and upload your ad creative (videos and images), work with Untitled to set your target audience, and start running your ads at up to 50% savings.

Fewer Middlemen, More Savings

In other DSPs, there are often multiple "middleman" companies that supposedly make things easier, but charge for this "service". Untitled cuts out many of those middlemen - and their markup - so you can get more advertising for less money.

With the Untitled DSP, your ad spend will be at the bid-ask feed level, so it’s like buying wholesale, not retail.

Run Ads Across Streaming and Display

With Untitled’s DSP, advertisers can launch campaigns across a wide array of digital environments, including:

• Pre-roll and mid-roll video ads on services like Hulu, Disney+, Peacock, Max, and Prime Video

• In-stream ads on YouTube

• Banner and native ads across the open web via display exchanges

This cross-platform access makes it easy to deliver consistent messaging across channels where your audience is already watching, browsing, and engaging.

Expand and Enrich Your Audiences

Bring your first-party customer info like previous sales records, email lists, and CRM data into the DSP, where our system will enrich it with further targetable attributes from our Identity Graph.

Untitled can also use that existing data to create lookalike audiences who behave like your best customers, growing your marketing funnel with qualified leads.

Want to target tightly? Use Audiences directly from your Untitled account and reach exactly those people who have visited your website and fit your defined ideal customer profile.

Attribution and Reporting

No more “black box” reporting numbers and wasted spend on fraudulent traffic. With tight control over who you’re targeting, plus end-to-end attribution, you can dramatically reduce impressions from any source other than your target customers.

The Untitled DSP offers a performance dashboard where you can track your spend, reach, and results in one place, enabling you to find what’s working and take action on it. More transparency and less guesswork will empower your decision making.

Proven Success

🐟 Toadfish, a coastal living brand, built a clever audience of fishing license holders for their Father’s Day campaign, plus their own lapsed customers who hadn’t ordered in a year. This combination of in-market and proven former customers netted them a 6X return on their ad spend, generating over $50,000 in revenue.

🏋 Airwaav, an athletic gear accessory, used the Untitled DSP to reach customers on Peacock, Hulu, Max, and Disney+. By utilizing the Untitled ID Tag on their website, they were then able to retarget the users who clicked their DSP ad, creating a flywheel effect of growing, and then retargeting, potential customers.

Get Started

Visit https://getuntitled.ai/product/untitled-dsp/ to book a tour of the DSP, or if you already have an Untitled account, click "DSP" in the left-side menu of your dashboard. Still have questions? Email [email protected].