Untitled Demand Side Platform (DSP)
Stream on Hulu, Peacock, Max, Prime Video, Google Adx, and Disney+. Serve digital ads on every major display exchange. Target Audiences you’ve already built in the Audience Studio.
Overview
The Untitled Demand-Side Platform (DSP) allows advertisers to activate their audiences directly across premium streaming and display environments using programmatic advertising.
A Demand-Side Platform (DSP) is software that enables advertisers to purchase and manage digital advertising inventory across multiple publishers and exchanges from a single interface using automated real-time bidding.
Within the Untitled platform, marketers can:
Launch campaigns across Connected TV (CTV) and Over The Top (OTT) streaming platforms.
OTT generally refers to any video streamed over the internet. CTV is a subset of OTT, defined by the device the video is seen on: a TV as opposed to a phone, tablet, or laptop. OTT and CTV ads are videos.
Launch display ad campaigns across thousands of websites and apps.
Display ads are sometimes also called 'banner ads' and are typically GIFs or still images displayed alongside content.
Launch pre-roll and mid-roll video ads within website content.
Pre-roll ads play before an internet video, like a YouTube video, a news segment, sports report, etc. on a website or app. Mid-roll ads play in the middle of longer video content. These types of ads are sometimes skippable.
Activate first-party and CRM audiences that you already own
Retarget identified website visitors via the Untitled ID Tag
Manage Untitled DSP campaigns, budgets and audiences from a single environment
Instead of exporting audiences into external ad platforms, Untitled allows you to build audiences and activate them directly within the same system.
How the Untitled DSP Works
The Untitled DSP connects advertisers to programmatic ad exchanges where publishers make advertising inventory available.
When a campaign is active:
A user visits a website or streaming platform with available ad inventory.
The publisher sends a bid request to advertising exchanges.
The Untitled DSP evaluates the request against your targeting criteria.
If the user matches your audience, the DSP submits a bid for the impression.
If the bid wins the auction, the ad is served.
This entire process happens in milliseconds through real-time bidding.
Activate Audiences You Already Built
The Untitled DSP is designed to work directly with the audience data generated within the Untitled platform.
This includes audiences built from:
Audience segments built within the Untitled Audience Studio
Website visitor identification via the Untitled ID Tag
CRM uploads
First-party CSV uploads of your existing client lists
Intent Topic Audiences and Interest-Based targeting
Because the DSP is integrated with the broader Untitled platform, advertisers can identify, segment, and activate audiences without exporting data between systems.
Advertising Channels Available
The Untitled DSP provides access to programmatic inventory across several digital environments.
Connected TV (CTV) & OTT
Run video ads across streaming platforms and connected TV environments.
Typical inventory includes placements across services such as:
Hulu
Peacock
Max
Prime Video
Smart TV applications and streaming devices
These placements allow brands to reach audiences watching streaming content on television screens.
Streaming Audio
Audio campaigns allow advertisers to reach listeners across music streaming platforms, podcasts, and digital radio environments.
Audio advertising can be used for both brand awareness and retargeting campaigns.
Display Advertising
Display campaigns allow advertisers to reach audiences across the open web through major programmatic exchanges.
These placements include:
Banner ads across publisher websites
Native placements across content platforms
Retargeting ads served to known audiences
Why Advertisers Use the Untitled DSP
The Untitled DSP was designed to simplify programmatic advertising while reducing the cost and complexity typically associated with enterprise media buying platforms.
Key advantages include:
Activate first-party audiences directly Launch campaigns using audiences already built in Untitled.
Access premium streaming inventory Serve ads across major streaming platforms and the open web.
Lower CPMs through reduced middlemen and wholesale rates Untitled connects advertisers closer to the bid stream, helping reduce unnecessary platform markups.
Manage campaigns in one place Audience creation, targeting, and media activation occur within a single environment.
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