Latest Updates

Actionable product updates, new features, guides and articles published by the Untitled team. Have a question about how to implement a features you see here? Reach out to [e-mail].

June 2026

Apply Email Retargeting Filter Templates to Increase Deliverability

B2C and B2B Email Retargeting templates filter on a number of attributes designed to increase deliverability and engagement through email remarketing.

Describe and Apply Audience Filters with Natural Language

Use AI to translate your prompts into Audience filters. Try prompting with language like “East Coast executives at mid size companies in the finance, legal, or adjacent industries” or “Personal emails for high net worth people of retirement age in Colorado” and the AI assistant will apply the appropriate filters in Untitled.

Agency Management Dashboard

Agency partners can add clients, create tags, and budget monthly Resolutions in one place. See historical usage to make billing simple and check on Tag activity and health for every client in one view.

Stronger Reporting on DSP Creatives

When you run connected TV and banner ads on the Untitled DSP, you now have in-depth reporting on each still or video ad that you run. Drill into deliverability and engagement metrics to hone which ad creative is working and deserves more budget.

May 2026

Visualize Your Account Health and Activity with the New Untitled App Homepage

Send Postcards to Your Website Visitors

Use the Untitled Direct Mail integration to send a custom-designed postcard to any Untitled Audience, delivering physical mail to them within days of a website visit or signal of purchase intent. Contact your Customer Success Manager or [e-mail] to set up direct mail in your account.

April 2026

Segment Visitors by Referring Ad Channel for Cross-Channel Marketing and Retargeting

We’ve added more Audience templates based on ad platforms’ automatic URL parameters, like ‘gclid’ for Google and ‘fbclid’ for Facebook. These templates make it easy for you to see where your advertising dollars are driving traffic. They enable you to either retarget these visitors with a ‘lower funnel’ strategy on the same channel where they came from, or to target them with multi-channel ads by syncing the Audience to another platform.

Currently supported paid traffic channels are Google, Meta, LinkedIn, Twitter, TikTok, Snapchat, Reddit, Mailchimp, Bing, Pinterest, Hubspot, and Klaviyo.

March 2026

Market to Intent Audiences before they ever visit your website

Intent data combines the content a web browser is viewing with their identity. Web content from over 300,000 websites is classified into over 30,000 Topics. Untitled clients participating in the private beta release have the ability to build Audiences based on these Intent Topics and target them with Facebook or DSP marketing.

Learn more about Intent Topics on our blog: https://getuntitled.ai/blog/what-is-intent-data/ and contact your Customer Success Manager about inclusion into the private beta.

February 2026

Customize and Save a Visitor Table View

Customize the columns in your Visitor Table, revealing only the website visitor attributes that are most important to you. Save this view so that you get the most valuable information at a glance each time you log in to your Untitled account.

Filter Visitors by Number of Pages Visited

Filter and save Audiences in Untitled based on the number of pages viewed in any visitor’s most recent session on your website. This can be a great filter to remove ‘quick-bounce’ viewers from your retargeting lists or to hone in on only your most engaged visitors; we’ve seen visitors with 180+ pageviews!

January 2026

Transfer Data Efficiently with Short Lookback Windows

Lookback windows define how long someone stays in an Untitled Audience and are very helpful to control the duration of a retargeting campaign if you’re syncing to Google Ads or Facebook Ads. You might select 7 days for an impulse-driven ecommerce purchase, or 90 days for a higher-priced item that requires consideration.

Now, you can select 1 or 2 day lookback windows.

These are helpful when you’re delivering leads to a sales team via Google Sheets and they don’t need repeat visitors showing up in the list. A 1 day lookback window is also great when you’re moving Untitled Audiences into your CRM via Zapier or N8N, and want to remove unnecessary re-runs of your ‘middleware’ automation.

December 2025

Set up a Consent Management Platform with Cookiebot

Follow our video guide for setting up Cookiebot on your website through Google Tag Manager. Using a consent management platform and classifying your Untitled ID Tag as a marketing cookie helps ensure you're compliant with cookie consent rules.

November 2025

Enhance Attribution in Klaviyo with Tags and Reports

Our new Klaviyo Tips and Tricks article and video details how you can use a Flow to tag Untitled Audience imports to Klaviyo, and then use a custom analytics report to monitor the performance of those contacts over time. These tips overcome Klaviyo's default short attribution window and 'last touch' attribution model.

Save and Share File Downloads

You've always been able to export CSV files of your Resolution data from Untitled. With this update, your exports are saved for 7 days, making it easier to download them again, review the export settings, or share the files with your team.

October 2025

Get more of your FAQs answered

We’ve refreshed and expanded our Frequently Asked Questions section of the knowledge base to help you get and share answers with your team and your clients. Check out the entire FAQ section here, or if you’ve had any of these questions, now you have answers!

Can I text my visitors?

How long does a session need to be in order to be captured in Untitled?

How is the Untitled ID Tag different from Klaviyo Activity Backfill?

September 2025

Sort and Save your Visitor Table View

Save your own custom view of the Visitor Table for quick reference to the information you need most. We've also redesigned the layout of the Visitor Table for a more compact view of data, grouped into relevant columns that you can display or hide. Make sure you toggle on "Try out the new version" to use these new settings.

August 2025

Use Audience Templates to Create Actionable Site Visitor Segments

Use templates from the Untitled team to automatically apply filters to your Visitor Table based on combinations of website visitor attributes that neatly segment shoppers into actionable groups. Alternatively, start with a template and modify it before saving, to jumpstart your account.

Create and Edit Audience Descriptions

Add a text description to your Audiences when you create them, describing which filters were applied or their intended use. These descriptions are also editable in the Audience Summary, so your entire team can stay updated on all of your Untitled Audiences.

Create a LinkedIn Ads Matched Audience with an Untitled Audience

This guide explains how you can auto-sync an Untitled Audience to a LinkedIn Ads Matched Audience via Zapier, automatically using your Untitled data to power your retargeting campaigns. The guide can also be used as a template for how to use Zapier to manipulate and move Untitled data into other marketing systems.

July 2025

Filter your Audience by Net Worth

You can now filter your website visitors by net worth when building an Audience in Untitled. Although many clients have had success using the ‘income range’ filter, we introduced this filter in response to clients who are targeting the following two groups:

1. Retirees who may show no income, but have significant net worth. These might be prime customers for travel services, second homes, or large scale recreational purchases like boats.

2. Households with a non-working member. The net worth filter captures household net worth, whereas income applies to an individual. In the case where a non-working member of a household is shopping online, they might be missed by the income filter, but otherwise match the profile of your ideal shopper. The net worth filter will help you match that shopper.

Need help implementing this filter or want to share a different use case you found for it? Let us know! Email [e-mail] .

Create a Google Customer List with an Untitled Audience

This guide explains how you can auto-sync an Untitled Audience to a Google Customer List in Google Ads, automatically using your Untitled data to power your retargeting campaigns.

Build Audiences with Rolling Membership Window

Adjust how long someone stays in your Untitled Audience, ranging from 7 days to All-Time, with the new Lookback Window feature. Learn more about how to use that feature here.

Buyer Intent Score Explainer

This article explains how the Untitled Buyer Intent Score (from hot to cold) predicts purchase intent from your website visitors, helping you send the right message to the right people.

June 2025

Advertise With the Untitled Demand Side Platform

Activate your Audience directly within Untitled and run video, audio, and display ads on smart TV placements like Disney+, Amazon Prime Video, and Hulu, plus Spotify, YouTube, and on apps like ESPN. Learn more here. Launched as a fully-managed service.

Keep Up With Key Untitled Terminology

A new page here to keep you updated on the in-app vocabulary of the Untitled platform.

May 2025

Dashboard 2.0 Launched

Your Untitled Dashboard has a fresh look and new features, while maintaining all of your data and connections. If you're still logging in to your account at a URL containing distilled.untitledfirm.com , contact [e-mail] to get upgraded to the new dashboard for free.