Latest Updates
Actionable product updates, new features, guides and articles published by the Untitled team. Have a question about how to implement a features you see here? Reach out to [email protected].
September 2025
Sort and Save your Visitor Table View
Save your own custom view of the Visitor Table for quick reference to the information you need most. We've also redesigned the layout of the Visitor Table for a more compact view of data, grouped into relevant columns that you can display or hide. Make sure you toggle on "Try out the new version" to use these new settings.

August 2025
Use Audience Templates to Create Actionable Site Visitor Segments
Use templates from the Untitled team to automatically apply filters to your Visitor Table based on combinations of website visitor attributes that neatly segment shoppers into actionable groups. Alternatively, start with a template and modify it before saving, to jumpstart your account.

Create and Edit Audience Descriptions
Add a text description to your Audiences when you create them, describing which filters were applied or their intended use. These descriptions are also editable in the Audience Summary, so your entire team can stay updated on all of your Untitled Audiences.

Create a LinkedIn Ads Matched Audience with an Untitled Audience
This guide explains how you can auto-sync an Untitled Audience to a LinkedIn Ads Matched Audience via Zapier, automatically using your Untitled data to power your retargeting campaigns. The guide can also be used as a template for how to use Zapier to manipulate and move Untitled data into other marketing systems.
July 2025
Filter your Audience by Net Worth
You can now filter your website visitors by net worth when building an Audience in Untitled. Although many clients have had success using the ‘income range’ filter, we introduced this filter in response to clients who are targeting the following two groups:
Retirees who may show no income, but have significant net worth. These might be prime customers for travel services, second homes, or large scale recreational purchases like boats.
Households with a non-working member. The net worth filter captures household net worth, whereas income applies to an individual. In the case where a non-working member of a household is shopping online, they might be missed by the income filter, but otherwise match the profile of your ideal shopper. The net worth filter will help you match that shopper.
Need help implementing this filter or want to share a different use case you found for it? Let us know! Email [email protected] .
Create a Google Customer List with an Untitled Audience
This guide explains how you can auto-sync an Untitled Audience to a Google Customer List in Google Ads, automatically using your Untitled data to power your retargeting campaigns.
Build Audiences with Rolling Membership Window
Adjust how long someone stays in your Untitled Audience, ranging from 7 days to All-Time, with the new Lookback Window feature. Learn more about how to use that feature here.
Buyer Intent Score Explainer
This article explains how the Untitled Buyer Intent Score (from hot to cold) predicts purchase intent from your website visitors, helping you send the right message to the right people.
June 2025
Advertise With the Untitled Demand Side Platform
Activate your Audience directly within Untitled and run video, audio, and display ads on smart TV placements like Disney+, Amazon Prime Video, and Hulu, plus Spotify, YouTube, and on apps like ESPN. Learn more here. Launched as a fully-managed service.
Keep Up With Key Untitled Terminology
A new page here to keep you updated on the in-app vocabulary of the Untitled platform.
May 2025
Dashboard 2.0 Launched
Your Untitled Dashboard has a fresh look and new features, while maintaining all of your data and connections. If you're still logging in to your account at a URL containing distilled.untitledfirm.com , contact [email protected] to get upgraded to the new dashboard for free.
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