Page Path Data

Page path data expands the usability and accuracy of Untitled ID Tag results, greatly benefiting data-led sales and marketing teams.

Surfacing this behavior data enables a true data-driven approach to personalizing user experience, optimizing content, and enhancing marketing efforts. Untitled users can activate on this information to better target users based the specific pages or products viewed - shedding light on interests and preferences.

Page path data on hidden website visitors is a powerful tool for businesses to understand, engage, and convert previously elusive website visitors. With each resolution, you can view the Webpage Visited and the Referral Site, as well as filter audiences based on the page path data. This feature enables a true data-driven approach to personalizing user experience, optimizing content, and enhancing marketing efforts.

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Page path data can be viewed by navigating to the Visitor Table and looking at the profile section on the far right. Hover over the "Page data" button to view the Entry and Exit URL as well as the source the visitor came from known as the “Referrer URL”.

Below are the current options for utilizing page path data in audience creation:

• Type:

  • Visited URL: select to filter based on all the pages a visitor hit when on your website

  • Referrer URL: select to filter based on the site or URL the visitor hit prior to landing on your website

• Method:

  • Contains: select to filter results based on any unique section of a URL

  • Does not contain: select to exclude visitors who landed on a specific page, such as the careers page

  • Equals: select to filter visitors based on an exact URL

• URL Input

  • To filter visitors by the selected page path conditions, copy and paste a unique section of that page URL in the input box, e.g. “/products/shoes”.

These options can be expanded and combined by clicking Add to apply additional URL conditions for segmented audience creation.

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