Understanding Buyer Intent Score on the Untitled Platform

Untitled’s Buyer Intent model helps you make sense of your website visitors by ranking them based on website activity and engagement. This ranking is expressed through a simple label—Hot, Warm, Neutral, Cool, or Cold—that makes it easier to segment and prioritize visitors for retargeting, lead follow-up, and other marketing activities.

Read on to learn how the Buyer Intent model works and how you can use it effectively.

What is the Buyer Intent Score?

Buyer Intent is an attribute that Untitled applies to individual website visitors based on their site activity behavior. It is designed to help you quickly identify which visitors are most likely to convert into paying customers, based on comparative engagement metrics.

Each visitor receives one of five labels:

• Hot

• Warm

• Neutral

• Cool

• Cold

Or “New” if the site visitor has not yet been ranked by the Buyer Intent Model.

Each “temperature” label will represent roughly 20% of the visitors for each Untitled ID Tag.

If you have multiple Tags in Untitled, each has its own set of Buyer Intent scores.

How Is Buyer Intent Calculated?

The algorithm looks at website visitor activity relative to other visitors to your site, not absolute values. That means a visitor doesn't have to spend five minutes on the site or view ten pages to be considered “Hot”, they just have to rank higher within the model than about 80% of the other visitors to your website.

Some of the metrics we use to generate a Buyer Intent score are:

• Total visitor session count

• Total time spent across sessions

• Number of unique page URLs viewed

• Frequency of visiting buying-related page types

  • Pages that contain product or pricing information are ranked higher than pages like /careers or /about-us

How often is Buyer Intent updated?

All of these signals contribute to a Buyer Intent score that is updated once every 24 hours. It’s applied to all of the website visitors in your Untitled account. If, for example, a buyer was ranked “Warm” yesterday, but lots of “Hot” customers have since visited your site, that first visitor may be downgraded to “Neutral” since scoring is relative.

How to Use Buyer Intent in Your Workflows

The Buyer Intent attribute can be used for audience segmentation, which then flows into your existing marketing channels and campaigns Some common examples include:

• Ad Retargeting: Create an audience of “Hot” and “Warm” visitors who haven’t converted yet, and run a retargeting campaign focused on urgency or offer-based messaging.

• Email Follow-Ups: Use “Hot” visitors to trigger personalized outreach or nurture sequences.

• Sales Prioritization: Focus your sales team on the visitors with the highest intent signals.

Untitled can help automate these “downstream actions” by enabling you to create Audiences and sync them to Destinations like Klaviyo or Meta Ads.

Summary

Buyer Intent helps you turn anonymous website visitors into prioritized marketing and sales segments. It updates daily, works on a “per Tag” basis, and is generated based on relative onsite behavior. It’s a powerful way to quickly focus your efforts on the visitors most likely to take action.

If you have questions about how to use Buyer Intent in your segmentation or campaigns, please contact us at [email protected].