# LinkedIn Ads

## Destination Overview

LinkedIn Ads is a leading platform for reaching professionals with targeted campaigns across feed, InMail, and display inventory, often leveraging LinkedIn’s own audience data. With Untitled, however, you can capture first-party data from your website visitors and use it to target potential customers with greater efficiency and control.

This guide will walk you through how to connect a LinkedIn Ads Matched Audience with a Google Sheet that’s automatically populated by your Untitled Audience.

## **Prerequisites**

To connect your Untitled Audience to your LinkedIn Ads account, you will need:

* An Untitled Audience with at least 400 members. [Learn more about building Audiences.](https://docs.getuntitled.ai/audience-studio)
* A LinkedIn Advertising account.
* That Audience synced to a Google Sheets Destination within Untitled. [Learn how to sync an Untitled Audience to Google Sheets.](https://docs.getuntitled.ai/integrations/destinations/google-sheets)
* Access to, or ownership of, that Google Sheet.

## Walkthrough Video

{% embed url="<https://www.youtube.com/watch?v=W8RJOo_CTNE>" %}

### **Formula structure used in the Formatter step**

The structure of the formula in the Formatter Step of Zapier is below. You will need to delete everything between the braces \[ ] , including the braces, and type the forward-slash (/) key to select a field from your Google Sheet to use in the formula.

`IF(NOT(ISBLANK("[type /email field here]")), "[type /email field here]", IF(NOT(ISBLANK("[type /personal_email here]")), "[type /personal_email here]", "[type /business_email here]"))`

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2FLhx3sD8Dl3g8gw25OhbZ%2FZapier%20Formatter%20Paste%20Gif.gif?alt=media&#x26;token=f1a916e8-71b8-4a73-9a36-9c86a186031d" alt=""><figcaption></figcaption></figure>

## **Step-by-Step Guide with Images**

Coming soon! Need it faster? [Email us at support@getuntitled.ai](mailto:support@getuntitled.ai) and let us know!