LinkedIn Ads

Use an Untitled Audience as an auto-updating LinkedIn Ads Matched Audience List, retargeting visitors to your site across the LinkedIn advertising network.

Destination Overview

LinkedIn Ads is a leading platform for reaching professionals with targeted campaigns across feed, InMail, and display inventory, often leveraging LinkedIn’s own audience data. With Untitled, however, you can capture first-party data from your website visitors and use it to target potential customers with greater efficiency and control.

This guide will walk you through how to connect a LinkedIn Ads Matched Audience with a Google Sheet that’s automatically populated by your Untitled Audience.

Prerequisites

To connect your Untitled Audience to your LinkedIn Ads account, you will need:

• An Untitled Audience with at least 400 members. Learn more about building Audiences.

• A LinkedIn Advertising account.

• That Audience synced to a Google Sheets Destination within Untitled. Learn how to sync an Untitled Audience to Google Sheets.

• Access to, or ownership of, that Google Sheet.

Walkthrough Video

Formula structure used in the Formatter step

The structure of the formula in the Formatter Step of Zapier is below. You will need to delete everything between the braces [ ] , including the braces, and type the forward-slash (/) key to select a field from your Google Sheet to use in the formula.

IF(NOT(ISBLANK("[type /email field here]")), "[type /email field here]", IF(NOT(ISBLANK("[type /personal_email here]")), "[type /personal_email here]", "[type /business_email here]"))

Step-by-Step Guide with Images

Coming soon! Need it faster? Email us at [email protected] and let us know!