B2B Data Points

The below table identifies the column title and description of each datapoint available in the B2B file.

Column Label	Description
HEM	Hashed email (sha256 lowercase)
UP_ID	Universal Person ID
FIRST_NAME	First name of the matched record
LAST_NAME	Last name of the matched record (family name, surname)
BUSINESS_EMAIL	Business email attributed to the record and visit
JOB_TITLE	Job title
SENIORITY_LEVEL	Modeled Seniority based on Job Title (CXO, VP, Director, Manager, or Staff)
DEPARTMENT	Modeled Department based on Job Title.
MOBILE_PHONE	Mobile number associated with the record, run against FCC portability data (to be used for matching purposes only)
DIRECT_NUMBER	Direct business number associated with the record
LINKEDIN_URL	LinkedIn URL for the record
PERSONAL_ADDRESS	Personal address
PERSONAL_ADDRESS_2	Personal address 2
PERSONAL_CITY	Personal address city
PERSONAL_STATE	Personal address state
PERSONAL_ZIP	Personal address zip
PERSONAL_ZIP4	Plus 4 extension of PERSONAL_ZIP. Does not include PERSONAL_ZIP
PROFESSIONAL_ADDRESS	Business address
PROFESSIONAL_ADDRESS_2	Business address 2
PROFESSIONAL_CITY	Business address city
PROFESSIONAL_STATE	Business address state
PROFESSIONAL_ZIP	Business address zip
PROFESSIONAL_ZIP4	Plus 4 extension of PROFESISONAL_ZIP. Does not include PROFESSIONAL_ZIP
COMPANY_NAME	Company name associated with the current job title
COMPANY_DOMAIN	Company domain associated with the company name and business email
COMPANY_PHONE	Comma separated array of phone numbers associated with the company
PRIMARY_INDUSTRY	Primary industry associated with the company, mapped to LinkedIn industries
COMPANY_SIC	Semicolon separated array of SIC codes associated with the company
COMPANY_ADDRESS	Company address
COMPANY_ADDRESS_2	Company address 2
COMPANY_CITY	Company address city
COMPANY_STATE	Company address state
COMPANY_ZIP	Company address zip
COMPANY_ZIP4	Plus 4 extension of COMPANY_ZIP. Does not include COMPANY_ZIP
COMPANY_LINKEDIN_URL	Corporate LinkedIn URL
COMPANY_REVENUE	Revenue range of company
COMPANY_EMPLOYEE_COUNT	Range of employees based on observed employees
BUSINESS_EMAIL_LAST_SEEN	Unix timestamp of the last activity signal of the business email address To convert the unix timestamp to a standard date format, use the following formula in Excel or Google Sheets: =(A1/86400)+DATE(1970,1,1)
LAST_UPDATED	Date the record was last updated
ACTIVITY_DATE	Max date of Tag fire for period processed
PROCESSED_DATE	Date stamp of match process
EVENT_DATE	Timestamp (Date/Time) of the tag fire to the millisecond in UTC
IP_ADDRESS	IP address associated with the tag fire
PARTNER_ID	PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency)
AGENCY_ID	AID provisioned by Untitled for Agency
UNIX_TIMESTAMP	Unix version of EVENT_DATE
JSON_HEADERS	JSON Header from the tag fire
REF_URL	Reference URL of the tag fire; last page visited
REFERER_URL	URL visited prior to the tag fire (when available), URL the visitor came from