# B2B Data Points

<table data-full-width="false"><thead><tr><th>Column Label</th><th>Description</th></tr></thead><tbody><tr><td>HEM</td><td>Hashed email (sha256 lowercase)</td></tr><tr><td>UP_ID</td><td>Universal Person ID</td></tr><tr><td>FIRST_NAME</td><td>First name of the matched record</td></tr><tr><td>LAST_NAME</td><td>Last name of the matched record (family name, surname)</td></tr><tr><td>BUSINESS_EMAIL</td><td>Business email attributed to the record and visit</td></tr><tr><td>JOB_TITLE</td><td>Job title</td></tr><tr><td>SENIORITY_LEVEL</td><td>Modeled Seniority based on Job Title (CXO, VP, Director, Manager, or Staff)</td></tr><tr><td>DEPARTMENT</td><td>Modeled <a href="b2b-data-points/department-dimensions"><mark style="color:blue;">Department</mark> </a>based on Job Title.</td></tr><tr><td>MOBILE_PHONE</td><td>Mobile number associated with the record, run against FCC portability data (to be used for matching purposes only)</td></tr><tr><td>DIRECT_NUMBER</td><td>Direct business number associated with the record</td></tr><tr><td>LINKEDIN_URL</td><td>LinkedIn URL for the record</td></tr><tr><td>PERSONAL_ADDRESS</td><td>Personal address</td></tr><tr><td>PERSONAL_ADDRESS_2</td><td>Personal address 2</td></tr><tr><td>PERSONAL_CITY</td><td>Personal address city</td></tr><tr><td>PERSONAL_STATE</td><td>Personal address state</td></tr><tr><td>PERSONAL_ZIP</td><td>Personal address zip</td></tr><tr><td>PERSONAL_ZIP4</td><td>Plus 4 extension of PERSONAL_ZIP.  Does not include PERSONAL_ZIP</td></tr><tr><td>PROFESSIONAL_ADDRESS</td><td>Business address</td></tr><tr><td>PROFESSIONAL_ADDRESS_2</td><td>Business address 2</td></tr><tr><td>PROFESSIONAL_CITY</td><td>Business address city</td></tr><tr><td>PROFESSIONAL_STATE</td><td>Business address state</td></tr><tr><td>PROFESSIONAL_ZIP</td><td>Business address zip</td></tr><tr><td>PROFESSIONAL_ZIP4</td><td>Plus 4 extension of PROFESISONAL_ZIP. Does not include PROFESSIONAL_ZIP</td></tr><tr><td>COMPANY_NAME</td><td>Company name associated with the current job title</td></tr><tr><td>COMPANY_DOMAIN</td><td>Company domain associated with the company name and business email</td></tr><tr><td>COMPANY_PHONE</td><td>Comma separated array of phone numbers associated with the company</td></tr><tr><td>PRIMARY_INDUSTRY</td><td><a href="b2b-data-points/industry-dimensions"><mark style="color:blue;">Primary industry</mark></a> associated with the company, mapped to LinkedIn industries</td></tr><tr><td>COMPANY_SIC</td><td>Semicolon separated array of SIC codes associated with the company</td></tr><tr><td>COMPANY_ADDRESS</td><td>Company address</td></tr><tr><td>COMPANY_ADDRESS_2</td><td>Company address 2</td></tr><tr><td>COMPANY_CITY</td><td>Company address city</td></tr><tr><td>COMPANY_STATE</td><td>Company address state</td></tr><tr><td>COMPANY_ZIP</td><td>Company address zip</td></tr><tr><td>COMPANY_ZIP4</td><td>Plus 4 extension of COMPANY_ZIP.  Does not include COMPANY_ZIP</td></tr><tr><td>COMPANY_LINKEDIN_URL</td><td>Corporate LinkedIn URL</td></tr><tr><td>COMPANY_REVENUE</td><td><a href="b2b-data-points/company-revenue-dimensions"><mark style="color:blue;">Revenue range</mark></a> of company</td></tr><tr><td>COMPANY_EMPLOYEE_COUNT</td><td> <a href="b2b-data-points/employee-count-dimensions"><mark style="color:blue;">Range of employees</mark></a> based on observed employees</td></tr><tr><td>BUSINESS_EMAIL_LAST_SEEN</td><td><p>Unix timestamp of the last activity signal of the business email address</p><p>To convert the unix timestamp to a standard date format, use the following formula in Excel or Google Sheets:</p><p>=(A1/86400)+DATE(1970,1,1)</p></td></tr><tr><td>LAST_UPDATED</td><td>Date the record was last updated</td></tr><tr><td>ACTIVITY_DATE</td><td>Max date of Tag fire for period processed</td></tr><tr><td>PROCESSED_DATE</td><td>Date stamp of match process</td></tr><tr><td>EVENT_DATE</td><td>Timestamp (Date/Time) of the tag fire to the millisecond in UTC</td></tr><tr><td>IP_ADDRESS</td><td>IP address associated with the tag fire</td></tr><tr><td>PARTNER_ID</td><td>PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency)</td></tr><tr><td>AGENCY_ID</td><td>AID provisioned by Untitled for Agency</td></tr><tr><td>UNIX_TIMESTAMP</td><td>Unix version of EVENT_DATE</td></tr><tr><td>JSON_HEADERS</td><td>JSON Header from the tag fire</td></tr><tr><td>REF_URL</td><td>Reference URL of the tag fire; last page visited</td></tr><tr><td>REFERER_URL</td><td>URL visited prior to the tag fire (when available), URL the visitor came from</td></tr></tbody></table>