Installing the Untitled ID Tag with Google Tag Manager

Before You Begin

This page walks you through the tag installation process after you have created it, outlined here: Creating New Tags.

Log in to Google Tag Manager here: https://tagmanager.google.com/.

Video Walkthrough

Step-by-Step Guide

1. Copy the tag you created in the previous steps.

2. Open your Google Tag Manager account and container

3. Click New Tag

4. Name your tag “Untitled ID Tag”

5. Click the Tag Configuration box and select Custom HTML

6. Paste the tag code you copied in Step 1 within the HTML Box

7. Click into the Triggering box

8. Click All Pages in order for the tag to fire on all pages. If you’d like the tag to fire on specific pages, create a new Tag Configuration by clicking the + button

9. Click Save in the top right corner of the page

10. Once you’ve finished the above steps, you will need to Publish your changes. Click the Submit button in the top right corner of the page

11. Add your version name and click Publish in the top right corner

12. Recommended: Update the consent settings so the Tag only fires when marketing cookies are accepted by website visitors

    1. Navigate back to the Workspace and click Tags

    2. Select your Untitled Tag and click the pencil icon to Edit the Tag Configuration

    3. Click Advanced Settings and then Consent Settings

    4. Click Require Additional Consent for tag to fire and Add required consent

    5. Select ad_storage from the list

    6. Click Save , Submit, and Publish to publish the updated Google Tag Manager container

13. Allow 1-2 hours for the tag to gather data on your visitors

14. Log in to your Untitled account and go to the Visitor Table page

15. Filter and export the visitor resolutions, create Audiences, and sync to Destinations

Note: If you don't have a cookie consent management set up when you update the consent settings in Google Tag Manager, the Untitled ID Tag will not fire for any visitors. Ensure you have a consent management platform like Cookiebot or Osano set up on your website before updating consent settings in Google Tag Manager. Follow our guide here to set up a Cookiebot consent management account.