# Mailchimp

## Destination Overview

Mailchimp is a leading platform for email marketing and automation, enabling businesses to manage audiences, design campaigns, and drive engagement through targeted email communications.

This guide will walk you through how to configure Mailchimp as a destination within Untitled and how to send audiences effectively for ongoing marketing activation and lifecycle email workflows.

## **Prerequisites**

To connect your Mailchimp account to Untitled, you will need:

* Access to your Mailchimp account.
* An audience within Mailchimp that can be populated with your Untitled resolutions. It can be an empty audience, but you will need a destination for the new users.
* Admin, manager, or owner-level permissions within your Mailchimp account.

## Walkthrough Video

{% embed url="<https://www.youtube.com/watch?v=tMD-Xzciv5Q>" %}

## **Step-by-Step Guide with Images**

### **Authenticating Mailchimp as a Destination**

#### **Log into Untitled**

1. Log into your Untitled account.
2. Select `Destinations` in the left navigation menu under **"Management"**.
3. Click `Connect` in the upper-right of the window and select **"Mailchimp"** from the dropdown menu.
   1. Alternatively, you can click `Connect` directly on the Mail Chimp Destination Card
4. Give your Destination a name like *Untitled Mailchimp* and click `Connect.`

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2Fh1Ss1IWgMVSFBoJE9nLb%2Fpage_1_img_1.png?alt=media&#x26;token=f438fa9b-a0b7-4f60-a7ee-e247c8b9bcae" alt=""><figcaption></figcaption></figure>

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2FndlQ3rsGcSXdvgWiPm1m%2FScreenshot%202025-05-16%20at%2010.55.14%E2%80%AFAM.png?alt=media&#x26;token=51c27e22-2c81-4496-bd85-eac8377a2dfb" alt=""><figcaption></figcaption></figure>

5. A popup modal will appear with a link. Select `Continue` and a new tab will open, asking you for permission to continue with Census to connect to and configure your Mailchimp account.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2FAyKQyqh5GnqjIZxIQLAq%2FScreenshot%202025-05-16%20at%2010.55.53%E2%80%AFAM.png?alt=media&#x26;token=72dd68aa-7412-4de9-ab2e-244f9c241614" alt=""><figcaption></figcaption></figure>

6. Click `Continue` from this page.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2F711UMk5BtuB01YGDiD4R%2FScreenshot%202025-05-16%20at%2010.56.15%E2%80%AFAM.png?alt=media&#x26;token=2ee5f590-4b03-401e-a03e-20e915421b7b" alt=""><figcaption></figcaption></figure>

7. Click `Continue` again, at which point the MailChimp Login screen will open.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2FQwHA9ETiLyrNkQWzGST5%2FScreenshot%202025-05-16%20at%2010.56.36%E2%80%AFAM.png?alt=media&#x26;token=abba3497-5d2c-4e52-9256-bb6ed385c9b6" alt=""><figcaption></figcaption></figure>

You're now moving to the second portion of authenticating Mailchimp as a Destination in your Untitled account.

***

#### **Log into Mailchimp**

1. Log in to your Mailchimp account on the **"Log in and authorize"** page.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2FUjkmNK8GcnAooNKaGd1D%2FScreenshot%202025-05-16%20at%2010.56.57%E2%80%AFAM.png?alt=media&#x26;token=01b305cd-11c3-40f3-a4e0-aad01adcd546" alt=""><figcaption></figcaption></figure>

2. Click `Allow` to enable the data sync between your Untitled resolutions and Mailchimp via Census.
3. The app will now test the connection between Untitled and Mailchimp. There are two steps:
   1. Verify service connectivity
   2. Load objects

{% hint style="info" %}
These steps may take 5–10 minutes to complete. Click **"Finish"** on this page when the connection testing has completed.
{% endhint %}

If you've successfully connected the Mailchimp Destination, you'll see a green indicator icon on the Mailchimp card in your "Connected Destinations" dashboard. If this is the case, feel free to close the authentication tab in your browser from the previous steps.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2FGJdy9jhZsunV3JaEAM9v%2FScreenshot%202025-05-16%20at%2011.10.28%E2%80%AFAM.png?alt=media&#x26;token=e9550c90-519e-4329-a727-5221e76808f8" alt=""><figcaption></figcaption></figure>

***

### **Sync Untitled Audiences to Mailchimp**

Now that you are back in the Untitled dashboard, you should see a success message in the **"Management" > "Destinations"** area of the dashboard. Click `Explore my audiences` to navigate to the Audiences page of Untitled.

1. Within the **"Audience"** page, click the `Destination` tab. Your available destinations, including Mailchimp, should appear.
2. Click `Setup sync` and a popup will appear. From the dropdown list available, click the Mailchimp audience that you'd like to sync your Untitled audience to and click `Continue`.
3. The Untitled audience will start to sync to your Mailchimp account, and this may take 3 to 5 minutes, depending on how large the audience is.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2FfFKWTKBFxhbBGePSBuxL%2Fpage_2_img_1.png?alt=media&#x26;token=8588a530-6d81-46e3-abd3-85dcfcf58a6a" alt=""><figcaption></figcaption></figure>

***

### **Automate Additional Tags in Mailchimp**

When your Untitled audience is added to Mailchimp, the Untitled audience name will be applied as a *Mailchimp tag* to each imported contact. **If you'd like to automatically add additional tags to this audience, follow the steps below to create a Mailchimp Automation:**

1. Click `Automations` and then `All Journeys` in the left-side navigation of Mailchimp. Then click `Build from Scratch` at the top of the screen.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2Fc4oUT94cSCRh2K1Vp9C6%2Fpage_3_img_1.png?alt=media&#x26;token=25c5bcac-2a47-4d16-bf9f-484470d33391" alt=""><figcaption></figcaption></figure>

2. Name the journey something like **"Untitled auto tagging** `[Insert Your Untitled Audience name]`**"** and select the Mailchimp audience that you're syncing your Untitled audience to.
3. Select the starting point `Tag added`.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2F6K9zBFie7eVxWH4BfVGL%2Fpage_4_img_1.png?alt=media&#x26;token=ea293e62-79e3-4762-948b-966da70e7a4f" alt=""><figcaption></figcaption></figure>

4. The starting point tag is going to be the Untitled audience name that is automatically applied to the audience synced from Untitled. Select that tag and click `Save Starting Point`.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2F2DcgCoFuu5fB8PEsAEE4%2Fpage_5_img_1.png?alt=media&#x26;token=95a02a34-d718-45ec-a206-1710fd10ff1c" alt=""><figcaption></figcaption></figure>

5. On the right side of the screen, click `Add a journey step` and from the drop down list, scroll and select `Tag/Untag`.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2F0SCsyxBYpksiMWmjrj4e%2Fpage_5_img_2.png?alt=media&#x26;token=df2f8893-82d5-4da9-b638-fe1f3464edeb" alt=""><figcaption></figcaption></figure>

6. Select the tag you want to add to the contacts and select `Add` as the action for the automation and click `Save`. Repeat the steps for adding journey steps and tags as many times as you wish to get your synced audience tagged.

<figure><img src="https://312477262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGoQsfzqc7OhGHTIseEas%2Fuploads%2Fgjz4mR3MvR5G1YzkUSeC%2Fpage_6_img_1.png?alt=media&#x26;token=8a0d65e2-8dd9-4c30-86f3-a0dca1cb67a1" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
Now when your Untitled resolutions sync to your Mailchimp audience, they should be automatically tagged however you've set up the automation.
{% endhint %}